FCM Advertising Design Programme
MMI 3313 : Media Innvation Design Project 1 (Final Year
Project)
Proposal 1
Name :
Lee Mun Ket
Student ID :
1101108872
Brand :
Hup Seng
Product Category : Food and beverages
INFORMATION
·
Hup Seng Perusahaan Makanan (M) Sdn. Bhd.,
established in 1958, has been a household name synonymous with quality biscuit
manufacturing.
·
In recognition of Hup Seng's stringent quality
management system, the company was awarded the prestigious MS ISO 9002 Quality
System Certification from SIRIM in 1995 and upgraded to MS ISO 9001:2000
Quality System Certification in 2003.
·
With an international market coverage that spans
Asia, Africa, Oceania, Europe and North America, Hup Seng's products have
captured the hearts of consumers, young and old in many corners of the world.
Henceforth, Hup Seng shall continue to upgrade, improve and reach new peaks of
excellence.
MARKET SITUATION
·
Besides the domestic market, Hup Seng Industries Bhd also export our
products to over 40 countries in Asia, Europe, America, Africa, Mid-Asia &
etc.
·
Biscuit maker Hup Seng Industries Bhd will
churn out new products aimed at teenagers, young adults and professionals
within the next couple of years.(2010)
ISSUE AND PROBLEM
·
Considered poor men’s food (Identity lost), branding
too old school.
·
Design is not impressive and unable to gain attention.
·
Packaging problem.
·
Lack of promotion.
IDEAS/CONCEPTS
·
Redesign
logo and packaging.
·
Create
event for it to gain more people to know this brand (market wider).
·
Redesign
the website because currently website not enough strong and create Facebook page
for it.
CITATIONS/REFERENCES
·
Hup
seng’s Website
·
The star online May
19, 2010
http://biz.thestar.com.my/news/story.asp?file=/2010/5/19/business/6288244&sec=business
FCM Advertising Design Programme
MMI 3313 : Media Innvation Design Project 1 (Final Year
Project)
Proposal 2
Name :
Lee Mun Ket
Student ID :
1101108872
Brand :
XinXun
Product Category : Telecommunication
INFORMATION
·
XOX, a new mobile operator
is set to offer consumers full-fledged mobile services with unparalleled
charging and payment flexibilities.
·
Being
awarded the Mobile Number Prefix of 010 by MCMC,
leveraging on the widest nationwide coverage and riding on the full spectrum of
services ranging from GSM, GPRS, 3G to 3.5G.
·
XOX also offers competitive rates, with
lots of additional benefits, such as free SMS, free short calls and premiums.
MARKET SITUATION
·
XOX
is positioned to serve its niche target market, the Chinese Community in
particular, with innovative and revolutionary mobile and convergence services.
·
Targeting especially the Chinese Community, XOX is vibrant with its marketing efforts in
positioning itself as a telco that provides comprehensive Chinese centric
contents and value added services to enrich and enhance the user experience in
mobile services.
ISSUE AND PROBLEM
·
Brand still
new, consumer resist to change
·
Target market
limited.
·
Branding not
strong enough. Less confidence to consumer.
·
Event less,
promotion way not strong enough.
IDEAS/CONCEPTS
·
Re-brand and re-position the company.
·
Corporate with mobile like Apple and Samsung.
·
Run event by self rather than sponsor only.
CITATIONS/REFERENCES
·
XOX’s
Website
·
Facebook photo
FCM Advertising Design Programme
MMI 3313 : Media Innvation Design Project 1 (Final Year
Project)
Proposal 3
Name :
Lee Mun Ket
Student ID :
1101108872
Brand :
Chen Sen
Product Category : Food and beverages
INFORMATION
·
Chen Sen Food Product (Muar) Sdn.
Bhd. was established in 1971. In 1971, they starting from a family business and
adopts tradition carbon roasted way. In the early stage, they utilized manual
labors to do packing.
·
With many years’ unceasing research
and improvement, the company becomes a small-medium industrial scale. Products
are packed using fully automated machine. But it still adopt tradition carbon
roast way to maintain its absolute traditional taste.
·
Chen Sen Food Product (Muar) Sdn.
Bhd. is the first company that using carbon roast way in Malaysia.
MARKET SITUATION
·
North America, South
America, Eastern Europe, Southeast Asia ,Oceania
Mid East ,Eastern Asia ,Western Europe ,Central America ,Northern Europe
Mid East ,Eastern Asia ,Western Europe ,Central America ,Northern Europe
ISSUE AND PROBLEM
·
Design is not
impressive and unable to gain attention.
·
Branding too
old school and not strong enough.
·
Lack of people
knows if compare with Cap Jari.
·
Although
Market wide but the promotion not enough strong.
IDEAS/CONCEPTS
·
Redesign logo and packaging.
·
New concept, make it like snack.
·
Not focus on Shopping market but restaurant
too, for example Chen Sen nuts as appetizer for restaurant xxx.
CITATIONS/REFERENCES
·
Chen
Sen’s Website
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